Daniel Kaplan Presents at the AMA Nonprofit Marketing Conference

July 10-12, 2017
Daniel Kaplan

Managing Director and Corporate Social Responsibility Committee member Daniel Kaplan will present “How to Run a Successful Fundraising Campaign with No Time or Money” during the American Marketing Association’s (AMA) Nonprofit Marketing Conference in Washington, DC. The presentation will take place on July 12 at 9:45 AM.

About the Presentation

This case study details how, with the help of IMPAQ International’s Corporate Social Responsibility Program, Jody’s Climb For Hope raised $4,500 with a total of five hours of labor, one email list, and $30. Learn the step-by-step process used to setup an automated email sequence, drive visits to a donation page, announce the results on social media (and drive more donations), and convert the list into donors. Emphasis will be on process, using existing assets, and storytelling as well as best practices to minimize time and effort, while maximizing donations.

About the AMA

The AMA is one of the largest marketing associations in the world, with over 30,000 members who work, teach, and study in the field. For marketing academics, the AMA facilitates the exchange of knowledge through journals, conferences, and special interest groups. The AMA also serves scholars from marketing subdisciplines who come together with the common goal of identifying solutions to some of the greatest challenges facing business and society.